Overview of Alcohol Advertising Essay - 2476 Words

Introduction In terms of business, advertising is a type of marketing communication that is used to encourage, persuade or manipulate groups of people to take some action or continue with the actions that they were taking (Percy, 2008, p. 82). In majority of cases, the outcome that is sought to influence the actions of the customer in terms of profitable contribution even though other forms are also popular (Hansen and Christensen, 2007, p. 82). This particular type of work is in a category that is referred as effective labour and the commercial advertisers more of than not seek to elicit increased consumption of the products that they promote through branding that entails linking the product to particular qualities in the mind of the†¦show more content†¦The organization does not receive funding and assistance from the government but they impose tariffs on the marketing segments of the economy. The role that is assigned to it is the make sure that the content of advertisements is regula ted, sales promotions as well as direct marketing in the United Kingdom through the investigation of the complaints that are made about advertisements, direct marketing or the sales promotions and making the decision whether the advertisements comply with the standards codes. These codes specify that before there is a distribution or prior to submitting communication that is associated with marketing so that it can be published, the marketers must have evidence that is documentary that will prove all the claims regardless of whether they are direct or implied which are capable of objective substantiation. Further, there should be no communication that is associated with marketing which can mislead or have the potential to mislead by being inaccurate, ambiguous, exaggerated or omit some of the issues. 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